The mission of the Texas Opera Alliance is to advance and diversify the operatic art form through innovative production partnerships, audience-building initiatives, and collaborative investments in new works, ensuring that opera continues to thrive in the Lone Star State.
Formed in 2020, the Texas Opera Alliance (TOA) is a collaborative initiative of five major Texas opera companies, including Austin Opera, Dallas Opera, Fort Worth Opera, Houston Grand Opera, and OPERA San Antonio. TOA explores innovative production partnerships, audience-building initiatives, and collaborative investments in new works, to ensure that the art form continues to thrive in the Lone Star State.
In response to the COVID-19 pandemic, the partners’ initial focus will be the creation and sharing of virtual experiences that will keep current opera fans connected during a time of social distancing while enticing new operagoers through digital mediums. In its first year, TOA will cross-promote digital content and programming while creating unique touchpoints with audience members from all five organizations. In addition to streaming video content, TOA will provide members access to an array of publications and online resources, webinars, and supplementary programming. Through this cross-promotion, the organizations’ digital content will have a larger reach across the state.